After you've purchased a product or used a service, how do you feel when you get a call from a staff of the organisation, who wants to know if you enjoyed the good or service? Often, I don't get this 'all-important' call and I'm a bit indifferent. That is, until a similar call comes in from a competing organisation or a neutral organisation. Then, that sets me thinking. 'They care', I say to myself. 'They're not just after my wallet; they want to establish a relationship'.
Having a one-on-one conversation with customers or making them feel that they're the best thing that has happened to your organisation can be a daunting challenge, especially when your organisation has a zillion customers or offers goods and services that you're unable to determine what geographical location your customers are in. It doesn't mean though that we all can't make each customer feel like they're the apple of our organisation's eye. Want to know how? Then let's chat on victoriaodimba@gmail.com.